Crisis UK, Youth & Mental Health
In order to engage a younger audience, inline with my client brief, I decided to focus on Mental Health and its role in homelessness. In recent years, young people have been suffering increasingly from anxiety and depression. We are a generation who appreciate brands who help us to help ourselves, providing scope for me to propose a series of data-bended collages that demonstrate these struggles and allow young people to engage with algorithm-based narratives.
My project resulted in a proposed 'Crisis Takeover', utilising Instagram and influential Crisis members to encourage a younger audience to visit Crisis' updated Mental Health section complete with self-help tips and information on how they can get involved with the homelessness charity.